Branding strategy that compels crowds

Recognizable product will bring
you users. A strong, coherent
visual identity will bring you
loyal community and skyrocket
your ROI.

You probably think of a specific logo when you hear the word ‘brand’. And that’s good – the branding works. But branding is not just about images, it is about feelings and physical features. Look, do you have your favorite water? We’re sure you do. But the truth is that water is a free resource, yet you pay for it. You do so because you are connected to a specific brand – this makes you pay for a free resource. The brand distinguishes the product or service from the competition. So, simply said – branding is a strategy that connects people with the company’s product or service. You need branding to stand out from the crowd.

What is it exactly?

Branding is a sophisticated process of crafting a positive and strong perception of a company (as well as its products and services) in customers’ minds. Great branding means that you communicate coherently across all used marketing channels, effectively. So, branding is a combination of various elements, such as logo, styling, design, and a bunch of other things that our experts rock in. Think of Pepsi or Coca-Cola – you instantly summon specific images to your mind, don’t you? Well, that’s the power of branding. We don’t know what is your favorite fizzy drink – Coca-Cola or Pepsi – but we know that you want to be the top-of-mind company for your customers.

Why do you need it?

Let’s be honest here – your perception of your brand is not the same as your customers. The point is that you need a rock-solid strategy and effective marketing to grab and hold the attention of your target audience. But that is just the first step – you need to turn the audience into loyal customers, who are strongly connected with your brand. Do you know companies like Amazon, Apple, or Google? They started small, but it was the consistent and persistent branding strategy what made them become the Big Players. Well, you now know why you need branding experts – namely, us. Let’s talk!

Why do you need it?

Define your company

To let your audience know you

Promote recognition

To be the top-of-mind brand

Connect with people

To tap into their emotions

Sell new products

To existing customers

Define your company

To let your audience know you

Promote recognition

To be the top-of-mind brand

Connect with people

To tap into their emotions

Sell new products

To existing customers

Key benefits of
branding

Components

Description

Brand purpose

You probably know exactly what you do and why – in terms of your brand. We don’t mean generating profit – that is obvious. In case you are not sure what is the purpose of your brand, we will gladly help you find out. This is the first element of your branding strategy. Why is it crucial? Because without it, you will not be able to attract customers and turn them into loyal community. Moreover, without this element, you can forget about boosting your sales, growth of your company, and skyrocketing your ROI.

Brand vision

Short-term goals bring some money – but did you start the business just to make it fail eventually? We don’t think so. A clear brand vision is like a roadmap for your company. It helps you determine the goals and navigate your brand in the right direction over time. Sure, that vision has to challenge and motivate you and your team, yet it has to be realistic. Otherwise, no one except you will believe in the success of your brand. But worry not, we are the experts in branding, so we got your back here!

Brand values

People are the pillars of the company. And this applies both to your target audience and your employees. You have to define the core values in order to build up the desired perception of your brand – in the marketplace and within your business. Why? Because these values will show everybody what your brand stands for. Furthermore, the brand values will help you create a long-standing culture and driving force. When people will connect with your brand values, it means you won the race.

Target audience

You’re here because you have a vision of providing users with a perfect digital product that address their needs. We understand that. But you are not selling water (yeah, like – all people need it), so you need to know what those needs are. It’s not about just the demographics. You know, Prince Charles and Ozzy Osbourne are the same persona according to demographics. But in real life, they are somewhat different, right? You require details. And our pros will help you uncover them – to craft the personas of your potential users.

Market analyzes

We’re living in the 21st century, we have the Internet. So, there are thousands of people who start their businesses. Most of them fail rather quickly – because they just follow their guts. Of course, it’s possible that you will succeed without rock-solid market analyzes. Furthermore, It is possible that you will break the bank in Eurojackpot. Thus, knowing the weak and strong points of your competitors and what is going on in the market is much more reliable for success. Sounds hard? We conduct that kind of analyzes on a daily basis.

Awareness goals

Having a perfect product does not mean that millions of people will start using it right away. They have to know about it first. So, in order to figure out bow the target audience will discover your brand, you need to have specified awareness goals. Yes, that is also a part of branding. This one will help with you reach to and get in front of prospective customers. Moreover, this element will help you spend your marketing budget wisely. You would rather not burn money, would you? We thought so. Our pros will help you plan that in no time.

Brand personality

How to connect with other people in the best way? Well, that is simple and hard simultaneously. We bet you have friends. They are those people who resonate best with yourself. Because humans connect with humans, naturally. So, we know what the essential factor of connection is. That’s the ‘simple’ part. The ‘hard’ part is to apply it to your digital product. You have to humanize your brand – namely, give it a personality – to build relationships with your customers. The good news is that our branding experts don’t find that ‘hard’.

Brand voice

You thought that was it? No, not at all. There’s one more thing – and all those previous vital elements need this one – the brand voice. Your brand has to communicate with the audience in a coherent and consistent way. So, your brand requires an appropriate tone of voice. In short – brands have different voices. Does your bank send you messages in an informal style? Of course, it doesn’t. Otherwise, you would not put trust in such financial institution. This is what brand voice is about – to speak in a specific tone to customers.

What you’ll get?

Yes, you will have the logo, don’t worry. But the best part is that you will get much more than that. We will help you develop a successful branding strategy – from shaping the purpose to making your users love your new digital product (and everything in between, naturally). Yes, that sounds so complex, and the truth is – this is a very complex thing.

Stay cool, we have experienced branding professionals, who will help you along the way. So, last, but not least – you will get the top-notch branding service, as well as something more. Namely, more time to focus on growing your business. Sounds perfect? Good. Let’s talk!

Branding strategy that compels crowds