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Mobile App Development

Why is Outsourcing so crucial?

Every company has unique business goals and differing strategies to meet them, which is why a mobile application specific to your business is one of the best investments your company can make. No matter whether you are trying to break into a new market, gain traction in an existing market or digitizing your internal processes, having a custom mobile application will allow you to give your users an intuitive digital product with features that make sense to your users and achieves your specific business goals.

Start your new mobile project

Software development is a complex process which involves a team of experts doing multiple tasks in order to achieve specific business and user requirements. At itCraft, our development team uses an agile framework which allows the team to focus on the priorities which will deliver the highest business value throughout every stage of the process.

How to Develop a Custom Mobile App?


Every project begins with an in-person workshop or online strategy sessions where our business analysts, architects and UX/UI designers discuss the business, user and system requirements.

During these dynamic sessions we refine or tweak the concept & business model (if required), and ensure the team understands the commercial priorities of the client so the right development plan can be made.

The major goal of the workshop is to begin mapping out the app features as well as understanding the target audience which includes creating personas, value propositions and some rapid wireframing so that prioritised user stories, a technical recommendation and budget estimate can be created.

Project Documentation

Based on the outcomes of the workshop, our business analyst will finalize the User Stories documentation. Each user story will include a priority (must have, should have, could have, won’t have) to help shape each iteration during development, and will also include a Definition of Done (DoD) which acts as the ‘acceptance criteria’ for every feature of the app. 

In order to build a strong, long-term business relationship, it is vital that the expectations of all parties line up prior to development. For this reason, our analyst will ensure that all documentation is complete and ready for further stages in the process, including any additional analysis required (API analysis, user research, competition analysis, etc). At this stage we can estimate the team required and their engagement to develop the app as defined.

UX Design

With a full understanding of the target users and the commercial goals of the project, we can begin the UX (user experience) design phase. The prioritized user stories and the initial rapid wireframing from previous steps allow our designers to determine how users will use the app and what every screen should include.

We use our designers’ expertise and experience in user behaviour to create an intuitive user experience and predict how users will interact with the app. 

With the help of sophisticated design software, our designers map out the app and create a set of low-fidelity wireframes which are essential for the visual design phase, also known as UI design. 

UI Design

UI stands for user interface and ultimately becomes what the user sees in the app. Our designers use the UX wireframes and turn them into pixel-perfect mockups of every screen.

Our designers incorporate the latest design trends with your company branding guidelines (logo, typeface, colour pallette, etc) to come up with a visually appealing user interface.   

Because branding is vital to the UI design of the app, if you do not have any design guidelines at this stage, we will include a brand design phase in order to create a ‘mini-brand book’ which you can use in future branding activities of your company to keep everything consistent. 

Interactive Prototyping

With the design of an easy-to-use, intuitive UX and visually-pleasing UI, our designers put them together using modern design software to create an interactive, clickable prototype of your mobile applications. (Sometimes the UX and UI design phases run concurrently).    

This clickable prototype allows you and any stakeholders or potential investors to approve the ‘look & feel’ of the app. It can also be used in target user testing to gather feedback and make any changes to the UX or UI before spending any money on development on your custom mobile applications.  

This is the final step of the design phase and by this stage you will have everything necessary to make the development phase run smoothly.

Backend Development

The back end of your app provides data to your app from a database. If your app requires user accounts, data to be shared between users and devices, to store data online or you need the app to show your user data from an external source, then you will need a dedicated backend developer. 

Back end development is the programming of the app for the operations going on ‘behind the scenes’ and includes the database, scripts, processes and algorithms which are ‘hidden’ from the user.  

Depending on the requirements of the project, our backend developers often use Java (Spring) or NodeJS for back end development.  

Frontend Development (Native & Cross-Platform)

The part of the app which the user sees and interacts with is called the frontend. It is installed on the user’s mobile device and shows content or data from the backend using APIs (Application Programming Interfaces).

The technical recommendation you receive after the workshop will usually specify whether you should opt for native apps or whether a cross-platform framework like Flutter or React Native would be more suitable.

Native iOS code is written using Swift while native Android code is written using Kotlin. These are two separate code bases which allow the greatest flexibility in developing your frontend. Cross-platform development allows our developers to write a single code base which will run on both platforms.

QA Testing

Our QA Engineers are a vital part of the development team. They are involved from the very beginning of development creating test scenarios for each function which are tested throughout the development process to ensure everything functions properly on your mobile device. 

The primary purpose of testing is to ensure that the features in the app function properly.  Any issues arising from testing are addressed inside that sprint or planned for the following one.  

For the backend we do integration testing where we simulate crucial user scenarios that run a sequence of API requests. We also run unit tests to check each new version of the app.

For larger projects we also offer continuous code quality, graphic user interface and performance testing as required.


During development and QA testing, your app will live on a staging environment where the code can only be accessed by the development team. 

Once all development and testing has been completed, it is ready to be deployed to a live environment. This is a server that allows the public to start using the app to access data and write to the database. This is necessary for users to create accounts, share information or download the content or resources your app provides.

App Release

As part of our comprehensive service, we also help you submit your app to the relevant app stores. Generally, the submission of a new app to both the Google Play store and the App Store is relatively straightforward but it does require some app development knowledge to generate the app builds and certificates required.

Apple formally reviews all apps to confirm that they meet the Apple developer guidelines before approving them for release. Google, on the other hand, doesn’t formally review all apps submitted but will remove apps which have been  reported by other users of breaching the guidelines.

Additionally, we can provide app store optimization (ASO) to improve conversion rates of your app downloads in both stores.

Support & Maintenance

In order to ensure optimum system operations of your app, we offer you a dedicated team to act as a ‘help desk’ for your product. This team will perform all necessary bug fixes, monitor the app performance, provide consultancy and manage the process of any change requests you may have, ensuring that everything is functioning on your mobile device.

We will maintain all test scenarios and manage all documentation of the product and make sure it is kept up-to-date so that you can efficiently scale your product as your users increase and the product evolves.

We will also collect real user data and feedback to help shape future iterations and updates. Having a proactive team supporting the product and which understands the product inside and out will help maximize the life of the product.

App store optimisation

Every day there are countless ideas about the next great application. All over the world, there are people who believe their app will change the way we live, work, exercise, travel or even think. The crazy thing is that you don’t even have to know how to code to come up with the next life-altering application.

This is the world that app developers live in. The competition out there is fierce, and developing an amazing app is often not enough to succeed in this ultra-competitive space. In order to be successful, you must build a great app and understand the best marketing strategies to increase the app’s visibility for customers from across the globe.

Many people think that adding their app to a store like Google Play will translate to immediate success. In reality, your app is one of countless others and for people to see it, you need a concerted marketing strategy. This process starts before you ever put your app online. You must first consider the name, description, keywords and graphics of the app – each of these factors will influence its position.

The mechanisms for positioning on Google and Apple stores are not as clear as they are for web search engines. With that said, our marketing experts do understand which components are the most important to improve the position and visibility of your app. App store search ranking is influenced by a number of less obvious factors such as reviews, updates, number of downloads, and many other factors.

itCraft app store optimisation consulting services will help deliver growth and greater exposure to your app. Our wealth of experience can assist you in everything from app store marketing optimisation to technology or software updates within the application itself. We take advantage of various tools and solutions that will improve your ASO in both the Apple and Google Play store.

itCraft marketing specialists can also assist you in paid per click (PPC) campaigns within your cost requirements. Paid Google campaigns allow you to create an ad to help assist in the promotion of your app. We measure ad performance on real data and make the necessary adjustments to ensure your app succeeds. Our marketing gurus can assist you with content, campaign names, budget, duration, areas of visibility and much more. Get started on your mobile app journey with itCraft ASO consulting services.

Digital marketing

Developing an amazing product should always be the focal point of your company’s ambitions. However, once that product has been developed, it doesn’t mean that the quality will translate directly to sales. That is why you need a sound digital marketing strategy. Digital marketing is the process of promoting and leveraging your digital products through online marketing techniques such as social media marketing, search engine marketing, and email marketing.

itCraft digital marketing consultancy services will help your company become more accessible to a broader range of potential customers. We will tailor your strategy on actual data based on the performance of campaigns across multiple marketing channels. Our marketing experts have experience in all forms of digital marketing. With itCraft digital marketing consulting services, you have the assurance of marketing expertise and that of our technology experts.

We have over ten years of experience on the market and have helped countless companies, like yours, with their digital marketing strategy. Whether your team needs assistance with market placement, digital marketing campaigns, or Google optimisations, we can help drive home your goals.

We’ve assisted companies of all shapes, sizes, locations and budgets, covering all sorts of needs and objectives. We make data-backed marketing decisions to ensure the best return on investment.

With our guidance, we can help you better understand your strategic markets and run optimised marketing campaigns across multiple channels. Our digital marketing services will translate to greater product exposure and increased sales for your company.


Branding is what a business needs to break through the chaos in the marketplace and grab the attention of the perfect customer. This is what transforms first-time buyers into lifelong customers and indifferent audiences into brand followers. With the wrong branding, it is impossible to stand out, make an impact and take your business to the next level.

Our branding consulting services offer you the flexibility and know-how to develop a standout, unique brand. We have an experienced team who use their wealth of branding and marketing knowledge to deliver company growth.

When developing a digital product, the design should be consistent with your current branding guidelines. If you don’t have a brand book, our branding experts can take you through a branding workshop and based on that create all the ‘rules’ and prepare files relating to:

  • brand name
  • slogan 
  • colours
  • logo
  • tone of voice
  • story of the brand
  • sounds
  • brand hero
  • idea

itCraft branding services involves an initial assessment of your needs by understanding the nature of your business & industry, product offering and your expectations & goals. We can analyse your existing communication strategy or develop one from scratch. Our team will research your competitors and develop a plan that is specific to your business needs. From this research, we can prepare a list of creative inspirations based on your unique objectives and goals.

With itCraft, our copywriters can help you with brand naming, advertising slogans and digital content that will resonate with your audience across multiple marketing channels. Our designers deliver branding materials based on your chosen creative concept. They implement their knowledge of leading design software and technology to deliver spectacular results.

Discover the power of a great brand with itCraft consulting services.

Why are Companies Investing in Custom Mobile Applications?

Statistics tell us that 90% of the time people spend on their mobile devices is actually spent using mobile apps. It is a common business strategy these days for companies to use their website simply for informational purposes and to direct people to the Google Play or Apple Store to download their app. Once your user has the app installed, the options are almost limitless in terms of what information you can provide to your client and how you interact with them. Here are some of the main reasons for building a custom mobile app:

Drive Brand Recognition

Brand recognition is key to the success of your business. When a customer is thinking about a product or service, you want them to think of your brand first. A mobile app is a significant tool for doing this because it allows you to provide a user-friendly, convenient way of getting information your customers need and expect. The added advantage is that you have a way of offering discounts and push notification messages which will always be remembered when the customer needs your product or service.

Increase Profitability

Happy customers have a direct influence on your bottom line. With the majority of web searches these days done on a mobile app, having a responsive web app that adjusts to every type of device is an absolute minimum for your business. But having a mobile app significantly increases the engagement of your customers because the user interface is designed specifically to be intuitive and easy-to-use. An example of this is food home delivery services. Digital ordering and delivery of food has increased 300% since 2014 and businesses that have made this process simple and include loyalty programs see an increased frequency of return clients.

Create Customer Loyalty

As mentioned above, offering customer loyalty programs to a digital product can significantly increase your profits. If this is done properly, a well designed custom mobile app can allow you to grow loyalty to your brand by providing things such as gamification, in-app purchases and push notifications allowing your business to encourage greater customer engagement.

Open Direct Marketing Opportunities

A custom mobile app is such a versatile tool and can be used in your direct marketing campaigns. Having features like booking forms, accounts, newsfeeds and push notifications can all be used in delivering your business message to your clients, as long as the experience is customer centric. A mobile app is a much more intuitive way to engage your clients with your marketing campaigns than a billboard or shiny brochure.

Increase Accessibility

A mobile app is the most effective way to compete against the biggest brands in the world. Even if you do not have a huge physical presence in the market, you can build an impressive online presence by offering your services remotely, supplying your products via an eCommerce channel, and supply information effectively. By investing in high-quality UX/UI design services you can satisfy customer needs by making it easy for your users to access your products and services.

Why itCraft

Why Trust itCraft with your Mobile App Development?

itCraft has been engaged in custom software development for over a decade, developing over 250 custom apps across multiple industries in over 25 countries. Our agile teams build world-class, scalable digital products with a focus on delivering the highest business value at every stage of the project, meaning you will always have the best value for money to match your budget. Here are some of the reasons large enterprises and ambitious startups choose to work with us:

Agile app development at itCraft

Agile Scrum Framework

Despite being a buzzword for many in software development, we are truly agile. We use an agile Scrum framework which allows us to always focus on delivering the highest priorities to meet your business goals.

Rather than agreeing every task and feature for the whole project prior to the start of development, we break this down into 2-week development blocks called sprints. Because scopes and priorities change very often during a project, together we plan and agree what tasks should be delivered during each sprint. With this approach you can see realtime progress, change priorities, add new features, identify solutions to potential threats, with the confidence that we are always working on the most important tasks.

Experienced Team

ISO Certified

For the peace of mind of our clients, as well as to be able to consistently produce world-class software year after year, we strive hard to maintain our ISO certification.

As an ISO9001 certified company, our quality management system has been certified by ISO to meet international standards, and we have demonstrated our ability to consistently provide services that meet customer and regulatory requirements.

To further enhance our trust and reliability, and to prove our commitment to responsibly handling sensitive data (which is a must in software development), our information security processes have been certified by ISO under ISO27001.

The latest digital technologies at itCraft

Modern Technologies

Choosing the right technology is vital to a successful mobile app development project. Not only do you need to make sure the technology has the ability to deliver your current business requirements, it also needs to be scalable to meet changing market needs in the future, including higher number of users, new features (products & services) and new technology trends.

For this reason, itCraft has an in-house development team of over 100 people specializing in multiple technologies to ensure we can make use of the best technology solution for each individual project. These technologies include: Native Android & iOS, Flutter, Angular, Vue.js, JavaScript, Java, Node.js, PostgreSQL, MySQL, AWS, Azure Mongo DB, Python.



Before we begin your project we will agree on the proposed team lineup to meet the development goals of the project, along with the hourly rates of each team member so you can monitor the budget.

During the process you will have multiple communication channels to the Scrum Master (Project Manager), meetings with the entire team, a client success manager to touch base with and access to multiple status reports.

Our standard process includes continuous integration meaning you will always have the latest release of the app throughout the development process, and access to release notes to define what was different from the last version.

Ready to start your new mobile project?

There is no such thing as a silly question except for the question you never ask. Here are some of the questions people often ask when considering developing a mobile app:

Our goal is to deliver a commercially viable application to market as quickly as possible. Depending on the size and requirements of the project, we assign a highly skilled agile team to focus on the agreed priorities which will give you the highest business value to ensure you have a functioning digital product to match your budget.

For an example of different size teams and projects, please refer to our pricing page.

Because every project is different, from a commercial standpoint as well as functionality, we provide a detailed technical recommendation after conducting our UX workshops. The deep-dive into the priorities & objectives of your mobile app,  as well as the user requirements will allow us to analyze what system architecture will be best suited to deliver your business goals. We will consider any budget restrictions, third-party APIs, the programming languages to best deliver the functionality and any other requirements to come up with the right tech stack for your business.

As an agile developer, we work in 2-week sprints to deliver the highest priority tasks. Prior to each sprint, our Scrum Master (Project Manager) agrees with you what tasks should be completed during the sprint. During each sprint we have daily meetings (which you can be a part of) to review the team’s progress of each task. At the end of each sprint we present what we have achieved before planning the next sprint. This allows you to be as involved in the process as you like.

Additionally, for every mobile app development we use continuous integration, meaning that you will always have the latest version of the app available to you on your device at all times.

After launching the MVP of your mobile app, we can either continue developing more features, or support you under a service level agreement (SLA). The SLA defines the key system functions and identifies the priority, response time and fix time of any bugs that arise in your software. 

We also offer app-store optimization (ASO) to help get your product higher up the rankings in Google Play and Apple Store. We can also monitor the comments from users to identify areas of the app which need improvement.

All great businesses were born from an idea. At itCraft, we have experienced Product Designers and Business Analysts who can help you take an idea and help define the business, user and system requirements to ensure the app is commercially viable. This product discovery phase usually begins with a workshop where you and our team discuss the business value of your idea which they will use to create product documentation and come up with a development plan to validate your idea.

Check out some of our previous work

We make sure your goals become our goals. Here are some of the businesses who have trusted our agile teams to help them deliver world-class, scalable mobile applications.


Native mobile apps used for multichannel, real-time voice communication capabilities replicating the complex functionality of the existing trader turrets used by traders in the financial market.

See case study


Voted as the best B2B App in 2019, this native app allows Makro’s large client base to manage their loyalty cards and receive the latest discounts & promotions, significantly increasing client engagement.

See case study


A mobile app with Machine Learning capabilities for busy restaurant owners to manage suppliers, inventory, ordering, billing whilst being able to keep an eye on the budget.

See case study

More resources about Mobile App Development

Do you need more information about developing mobile apps? Are you interested in what our experts have to say about the latest technology and trends? If so, check out some of the recent posts below. If you can’t find answers to what you are looking for, get in contact with us and we can organise a chat with one of our experts. 

Reach out to us - contact itCraft

Reach out to find out more

If you would like to find out how itCraft can help make your digital project a success, or if you would like to discuss your mobile app idea with experienced experts in the field, send us an email. We are here to make the journey of mobile app development an enjoyable and successful one!

Contact us and start your new mobile project

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