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Usability testing
Experience, based on cutomers insights, not your feelings.
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Introduction
You just cannot wait to see how your idea will turn into a monetizing product, can you? We know that excitement very well.
However, there is one thing you need to consider along the way of developing your new digital product (may it be a web app, a mobile app, or something else). You have to clash the clickable prototype with real users (ideally, personas for your product). Sounds like a time-consuming and so expensive process? Not necessarily. You don’t have to do it on your own. Honestly, we highly recommend that you don’t. Why? Because we are experts in this field and we will do it faster and it will cost you less – we will reach the desired users on your behalf.
02
Usability testing – what is it exactly?
User experience is crucial. It’s not just a buzzword – it’s real life. Look, you for sure are using digital products. Why do you use them? Because they are a response to your needs and make your life easier. The same goes for your digital product. So, the first thing you need to do with your clickable prototype is to see how users interact with your product.
Usability testing – we cover target groups.
And we have good news – we will organize the ideal target group for your product, so you can cross that out from the list. Usability testing is observing real users while they interact with a digital product. This reveals the areas where the confusion happens and – in a much broader sense – helps improve the user experience.
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Usability testing – why do you need it?
When you use a product for a long time, you just get used to it – it’s simple. You don’t have to wonder what to do, look up for options, etc. It would be best to design your new app to achieve that effect from the first click – we mean the seamless user experience of course. So, a fresh perspective is just priceless. And that’s what usability testing is about.
Usability testing – hands-on experience for real users.
The real users are testing your product. You know, the ‘curse of knowledge’ (in-depth knowledge about the product in this case) can make users blind to some problems. That’s why real-life users are crucial in usability testing. You need usability testing to determine what your new users will do when they start interacting with your product, for example:
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how to navigate in the app/on the website?
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can all desired actions
be completed (customer’s journey)?
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are there any bugs along the way?
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does the product provide efficient and functional experience?
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Benefits of test with real users
In simple words – would you use an app that is way too sophisticated and not intuitive? Would you use a digital product that does not let you perform actions fast and effectively? Well, there’s your answer.
At this point you should already know why usability testing is crucial.
Let’s assume that you are just super curious about the benefits of usability testing. Sure, we understand that – we also dig deep to know as much as possible about any topic (that’s why we rock in the business). Here are the benefits, enjoy:
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validation of your clickable prototype,
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identification of issues (especially with complex flows),
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confirmation of meeting the needs of customers,
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identification of what points/areas attract customers’ attention.
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identification of some minor or major errors /defects bugs/errors.
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understanding of what delivers the best user experience.
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Usability testing vs user testing
– what is it about?
We have over a decade of experience, so really we can tell that many people think these two terms are synonyms. Well, no. These are two completely different things. They have different meanings, they use different methods, and they include different phases. Read on to find the details.
Is your digital product working?
Are the users satisfied with your app?
Are there any problems with the app?
You need to know if there are any issues with your application, how the users interact with it, and does it actually work in terms of providing a seamless user experience. That’s usability testing.
The objectives
You know the differences between the meaning of these two processes, now let’s move to the ‘goal’ part. Let’s put it really simply here – here’s a summary of the objectives of each process.
Usability testing
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Evaluating the digital product
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Validating the solution
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Improving the functionality
User testing
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Understanding users’ needs
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Validating the idea
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Producing concepts
You clearly see the difference now, don’t you?
Cool, we’re always more than happy to help.
The phases
Yeah, they differ as well. You just found out that user testing is about identifying the users’ needs and expectations and validating the idea. No wonder that this process should be conducted from the very beginning – as soon as you have the idea that needs to be transformed into a monetizing digital product. As for the usability testing – this process should be conducted as soon as you have a clickable prototype, as it is about checking out if your solution is usable and suitable.
The methods
Since user testing starts before you have a product at hand, it uses focus groups and interviews, in order to find out if your solution-to-be is useful to people. So, you ask questions to see how users solve their problems. As for usability testing, it’s far more interesting, as you need to see how your users interact with a prototype and if they find it as a positive experience. And here’s the neat part – you don’t have to organize this. We do it on your behalf – we reach the right people.
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Usability testing – what you’ll get
Well, what you will definitely get is a functional product – and this will turn into higher ROI at the end of the day. You surely want to have a loyal community of users (and constant growth of it) and also – to monetize your idea. Still, before launch you need to make sure your app is going to stand out in the crowd. You don’t want a scenario where your users abandon the ship after a while. So, what will you get from us? What are the deliverables?
See, you can take out this crucial stage of your list. Moreover, you have pros on your side, so you don’t have to worry about finding the target group representatives and organizing the testing sessions. It’s a kind of grab-and-go solution, though it takes 3 weeks. Nevertheless, you can focus on other important aspects of running your business, we will take care of the usability testing. Get yourself ready for the launch of your digital product. You just need to complete one action – contact us, let’s talk!
Deliverables
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Report with study scenario, summary and insights about top pains to be covered
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Clickable prototype (lo-fi)
How long will it take?
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3 weeks is all we need
Contact us
Tell us about your project!
Awards & Certificates
Top Mobile App Developers 2022
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Best Web Developers in New York City 2022
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Top Healthcare App Development Companies 2020
Top Flutter App Development Companies 2020