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Leverage expert know-how for your profit.

The launch day of an application is very exciting. You are looking forward to getting your new app to your users, so they can explore the features.

You are also looking forward to one more thing – which is the ROI (Return of Investment). Well, transforming an idea to a viable product is just one side of the story. The other one is – you need to have a solid data foundation.

It’s crucial, as the market is constantly changing, and so are the users’ needs. Thus, it’s best to have a lot of data, and to understand what to do with it. You probably want to ask ‘why?’ now.

Why do you need it?

Monitor growth

Number of downloads/installs/uninstall

Track user behavior

Lengths of sessions

Measure performance

Conversion/retention rates

Engage users instantly

Completion of the onboarding process

Monitor growth

Number of downloads/installs/uninstall

Track user behavior

Lengths of sessions

Measure performance

Conversion/retention rates

Engage users instantly

Completion of the onboarding process

Key questions about
your new app

The efficiency of functionalities of your app is crucial. What valuable data do you need?

Questions

description

How many downloads/installs
your app has received?

This metrics can be really helpful in terms of learning how your users are discovering your new app. Think of it as of validating your company’s ability to attract new users. Thanks to the app downloads/installs number, you can have an overview of future profit. App downloads/installs can serve as a representation of potential revenue.

How many uninstalls and why?

While app downloads/installs metrics are essential, the uninstalls metrics are critical. You may have the best digital solution in the world, but even a small issue can make your users fade away. Tracking uninstalls – including the period between downloading and abandoning an app – are beneficial in determining the problem (i.e. onboarding or registration).

How many clicks have you received?

When you have an idea about how your audience is growing, it’s good to go even further and see how looks the daily engagement of your app users. Of course, we know, it would be best if the users would use it as much as possible. However, if you find out that your new app is used at least a few times per day – that is also a good sign.

What are the conversion rates?

In general, the more people discover your new app, the better. If most of them decide to download it, that’s great. That means your conversion rate is high. However, there’s more to ‘conversion rate’ than these – conversion is about users performing a desired action. What has an impact on their decision to do so? Actually, every detail.

What are the most popular
features of your app?

When you know which features work best for your users, you can leverage that knowledge. Use it to hit the jackpot – expand the features, conduct research to learn what else could benefit your target audience. All of these actions (thanks to knowing what drives your users) can most likely translate to growth (and profit as well).

What are the personas of
the active users of your app?

Discovering the goals and needs of your target audience is crucial. Who would use an app that does nothing beneficial? That’s right, nobody. If you just have a vision – we can go from there. If you have an app – we still can make it work better. Analyzes of behavioral patterns is one of methods that will engage your users more.

How does the customer journey
perform for your users?

Did you know that 29% of users will abandon an app if they are not satisfied for any reason? (Get to know more) That means if the customer journey is not properly designed, almost one-third of your profit is gone at the very beginning. It’s better to prevent than to cure, as prevention translates to lower costs and faster deployment. We do that, it works, we can prove it.

What are the stickiness and churn rates?

Growth is one of the main goals of business. Churn is just the opposite thing of growth. It’s best to keep the churn rate at a minimum. To find out what causes your users to switch to another product is essential for the success of your digital product. So, what can make your app more sticky? We meticulously analyze data to find the pain points and solve the issues.

Leverage our expertise and make profit from your app

Ever wondered, why your favorite apps that you use on your own mobile device are updated from time to time? It’s totally natural – some features need to be extended or there are new features that make your life easier. The same applies to your product.

Sure, you may read reviews and conduct interviews with some users, but let’s be honest here – it’s a time-consuming process. It’s also kind of redundant. Why would you waste your resources – time and money – when you can have all the data at hand, collected through your application?

The best option is to invest less at the beginning than to try to fix issues later. Look, it’s simple – your users’ satisfaction and information about their behavior are the key factors for the success of your application. It directly translates into your primary goal from the business perspective – namely, money.

One more thing – the global mobile analytics market is predicted to hit 6,000,000,000 USD by the end of the year 2024. Numbers don’t lie. That’s why you need an analytics audit.

What you’ll get

HotJar

We will help you find the common issues and better understand your customers’ journey. We will check the core areas and prepare a full report with recommendations.

Google Analytics

You will receive valuable information that will help you improve your app and boost your ROI. We don’t just provide data, we explain to you what you need to do with it.

HotJar

We will help you find the common issues and better understand your customers’ journey. We will check the core areas and prepare a full report with recommendations.

Google Analytics

You will receive valuable information that will help you improve your app and boost your ROI. We don’t just provide data, we explain to you what you need to do with it.

What do we
measure and check ?

In-App analytics KPIs

In-app analytics – well, it’s very valuable information. It’s mostly about how your users interact with your application and how your users behave. Moreover, you learn which marketing campaigns work best. This data is crucial in terms of identifying how the interactions influence installs and conversion rates.

App Performance KPIs

Would you continue using an app that crashes often or makes it impossible to complete some actions? Yeah, that’s obvious. So, app performance analytics focus more on the device and application performance – vital, when it comes to identifying errors, resource usage, crashes, and that kind of stuff.

App Advertising KPIs

In-app ads can boost your profit – there’s no doubt about that. But that’s not all, as in-app advertising is one thing, and measuring the effectiveness of ads and the number of impressions is another. These can come in handy, as your app can just collect the data – and trust us, this will save you a lot of money in the future.

Marketing Analytics KPIs

How do your users find your app? How is your app marketed in the stores? Are there any in-app purchases? These (and many more questions) can be answered with that kind of information. Useful, isn’t it?

What are the deliverables?

Report with defined metrics

Documentation of newly implemented events

Implemented defined tools

Any chosen system for gathering and

Visualizing data

Defined reports in the chosen tool